Hotels and Virtual Tours April 2006
Just thought I would mention this:
April 2006 "Audit"
As more hotel rooms and travel are researched and sold over the Internet, the ability to effectively show a product online becomes vital, ICE Portals Woodman said.
Current research indicates that rich media, like virtual tours, generate 46 percent more bookings than still images, he said. From all indications, those numbers are growing, and so is our customers satisfaction.
Hank Sagman, director of multimedia for Starwood Hotels & Resorts, said Starwood uses ICE Portal to host and distribute its virtual tours both for our branded Web sites and for third-party travel sites
The reasons we partnered with ICE Portal, Sagman said, are threefold: They have a good footprint of travel partner sites. We know that when we give our tours to ICE Portal, they will get the widest distribution possible; 2) ICE Portal uses the best available and latest technologies so our virtual tours look great; 3) The customer service provided to Starwood by Henry Woodman is excellent. We get quick answers to our questions which result in a great partnership performance.
"We think virtual tours provide a great added value, Sagman said. Virtual tours provide a travel researcher with a true knowledge of what each space looks like. We have tremendous confidence in the look and design of our properties to visually display them via a 360 degree view and we have tremendous confidence in ICE Portal to display them correctly.
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