Negotiating Usage Rights
Usually I shoot panos and stills to be used on the client's website. I negotiate a price and I'm done. Now I have a client who wants the images to be used not only on his own site but on other's as well. He also wants to use the images for other purposes such as borchures and magazine advertisements, but he is not specific about it as he has not developed a marketing plan for the images. He basically wants to use the images whenever he has the opportunity to.
How do I negotiate the fee for this? I found an online estimator at www.editorialphoto.com, but my puny brain doesn't actually understand all the numbers.