Hmmmm I really love it when ideas are exchanged in such a spirited forum environment.
Lets not become fixated on $60 for 4. That is not the issue. Your individual local economic market place will determine the selling offer and buying price for your product. The market place has a grand leveling affect on pricing between the buyer and seller of any product.
Remember panorama imaging is ONLY a conveyance or delivery tool for a clients REAL product. You just have to demonstrate to your client that the panorama technique is the most cost effective method of delivering their "widget or home sales" to the market public. This delivery technique must some how translate to your clients bottom profit margin in terms of higher sales of the "widget". Using the panorama delivery technique will get the 'widget' sold to more customers 'faster' and at a higher sales frequency than any other marketing tool... be it the competition: newspaper, flyers, television, radio, or flat images.
In Don's comment about the local i-px competition - the customer purchasing the product will be delayed in seeing the sellers product because of the inconvenient plug-in download and installation. Plug-ins are always a detractor.
Typically a customer online will only stay on a page for about 18 seconds... if the product is not displayed in that time frame.. they move away and go looking somewhere else. You have to deliver your clients widget panorama in 18 seconds or provide entertainment to keep the viewer engaged on that page - like reading the information on the 'splash page' while your panorama downloads. By the way that really is the only reason for the splash page.
No conclusion at this point - great discussion though. But then you probably already knew this.
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EasyPano - Panoweaver