Before you invest too much time and $$$ in doing tours for the real estate market, have you taken a close look at your competition in that market? Following is an e-letter from CirclePix.com:
Circlepix, A National leader in providing Virtual Tours for $59.99, is excited to
announce our New Photographer team to the ______ area (and surrounding areas). Due to the large # of tours throughout ______, we have recently expanded our photographer team to help us provide the best and quickest service in the Industry.
Come try us out today!!
We want to show you today why we are the fastest growing virtual tour company in the Nation, at our risk! Our standard 5 shot Virtual Tour is at the everyday price of $59.99. But during the next few weeks, every NEW Circlepix customer in this area will receive their first Virtual Tour for HALF PRICE, just for trying us out. Yes, that is $30!!! (promotion expires 1-10-03)
Also, Circlepix does a Master Tour which includes 10 virtual pictures and 10 still pictures for $89.99 (half price is $45). Try us out today and let us win you over with our great customer service and knowledgeable staff. Let us win you over for life. One trial is all we'll need! www.circlepix.com/products.htm (sample tour)
Additionally, the National Association of REALTORS national website (www.REALTOR.com) is owned/operated by a private enterprise (www.HomeStore.com) which has a contractual agreement with iP_X and has, in fact, purchased the exclusive rights to their real estate software. As such, REALTORS are encouraged to order virtual tours from HomeStore, through their local MLS (Multiple Listing Services). Again, the HomeStore prices are based on low margin and high national volume.
As always, there's room for competition, but don't count on competing price-wise. My advice is to offer a high-quality custom product. Concentrate on REALTORs who are moving large volumes of properties (any price range) and/or REALTORs who seem to concentrate on higher-priced properties.
Every moment is a learning experience. What have I learned today? What have I taught today?