panorama software,virtual tour software
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Joined: 2005-05-03
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Posts: 569
2007-10-09
#1

What is your compelling reasons?

I am reading up on selling techniques and marketing in order to more effienctly sell Virtual Tours. One of the challenges is to give the potentiel clients the compelling reason why they should order a panorama or a virtual tour.

I would like some feedback from other virtual tour providers to what your compelling reasons are.
What is the real value of a panorama / virtual tour?

Here are my suggestions:

- It increases online bookings (hotels) up to 46%
- You convert more online visitors in to real life customers
- It gives the client a competitive advantage.
- Virtual Tours makes the clients website more effecient as a marketing channel.

What am I missing?

Best regards
Morten Andersen


Best regards

Morten Andersen
- a newbie trying to improve
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Joined: 2004-04-14
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2007-10-09
#2
VTs are like any other medium meant to reach your target audience.

In real estate, that is true. You want potential buyers for the property to be able to preview it online.

But there is also another reason why, sellers almost always demand such. So, in cases like those, you're not really doing it primarily to reach the buyers, you're doing it to satisfy the sellers.

I liken it to newpaper ads for listings, a miniscule number of folks read the paper for properties. They go online to do their search. So, why do it still? Again ... the sellers. They are really the audience for such.

Sorry for the length of the reply. :)

r,
eagle
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Joined: 2003-05-09
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2007-10-10
#3

There are 3 reasons why a clients buys a tour

a) he want to look good
b) he want the visitors to think he is technology up to date
c) he wants to make money

c ist the most importent one.

I have a calculater where I see how many rooms a hotel has and how much they are booked at an average Price.

5 Rooms at 100 USD at 90 % means 18'250 USD of lost ravenue.
(5rooms x 100USD x 365Days x 0.1)

So if you can convince the client that with a tour or panos of his rooms he could get a 1 % increase in bookings he could spend 1'825 USD on panos and would make money after the fist year.

Regards Markus


Nikon D70s, Sigma 8 mm, 4 to 12 shots, Agnos MrotatorTShort, PTGui, PS CS3, and lots of other software :-)
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Joined: 2005-05-03
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2007-10-10
#4

Hi Makus

It is a good point to calculate the lost business. The only thing is that most hotels have different prices during the year. And how can you figure out how much of they are booked??

Best regards

Morten


Best regards

Morten Andersen
- a newbie trying to improve
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Joined: 2006-11-10
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2007-10-10
#5
Here is a good video I bought for $10 that explains the Real Estate market through the clients perspective.
VR for Real Estate: The Client's Perspective I recommend it to anyone trying to break into the Real Estate Market. There is also a good one called The Business of VR Photography the Main Topic of this video is What Should you be Charging for your Virtual Tours. This one is a must have! There are also many more videos that deal with the future of VR Photography. The ones I mentioned are the only two I've watched so far.
                             Take Care,
                                    Chris