Well I do tours of historical places - often towns etc so there is a huge amount of research into which places have exactly the right amount of 'stories' behind them. Thats the part I have to focus on - more so than the actual image quality. I also add considerable text and then audio voice overs and then put all of this into an autorun piece of software along with video clips...quite a piece of work etc.
I am looking at improving the image quality and have bought a Sigma 8mm. Remember - I already have a job so can afford to take time over money earning opportunities here. Lots of practice and lots of reading advice on here has helped me improve but I'm no photographer and thats made it hard. It has, however allowed me to approach this from a different perspective - that of a user who wants images rather than a photographer who needs users - which maybe there are more of on here.
When I set out to do this I looked at the type of things being produced - 'virtual tour CDs of historical places' and realised that in most cases they were being made by software companies, who had the autorun but didn't know the info properly and saw 360s as a nice gimmick and nothing more. The quality of info and of info was poor so I set out to ensure that in both these areas mine would be better. My quality isn't super but its MUCH better than what i've seen the 'opposition' do. I know I need to improve it for full screen panos - I get found out there - but this is a possibility. I keep looking for historical places which interest me and then see if there is a local history group related to it. If there is then I get their support and start making the tour CD. The group gets some of the proceeds and I get most of them. Everyone wins AND I have a group very keen on marketting and selling my product.
Its taken me three years of fine tuning and hard knocks - including one fiercly critical man who didn't realise that you could actually control the 360 scene and instead just sat and waited for it to autorotate... Like everything, you learn more from the criticism and mistakes probably than the successes but I've had a ball doing these and now am poised to release something in the region of 16 virutal tour CDs by the end of this year. 1 is out already and is quite decent (aside from an awful intro pano..) I figure that I can make around 5 per CD profit...
If I can help more please just yell but as I said its been a long road, probably too long for someone relying on income at that moment, and has cost waaaay more than its earned but I hope the fruits are around the corner!