Who is the end customer ?
Easypano | developer | sales representative | buying public
Developer needs to sell panoramas tours with minimum acknowledgment of developers company.
Sales representative does not want or need to see Easypano branding, links.. it is a sales detractor. Sales client is selling products like tourism hotels etc. Too much Easypano branding might result in software sales loss.
Buying public doesnt care about Easypano product or the sales - they are only interested in the tourism product. No reason to back link to Easypano because there is no need. Public is not going to buy the software.
Best thing the Developer and Easypano can do is to place a small icon indicating delivery product acknowledgement. The Public and the Sales representative really don't care about the software... and do not need it.
Its like the small business card... its there if you need to use it.. and NOT visible when your trying to sell Tourism, hotels etc... which are the REAL product. NO panorama tourism SALES, no need for Easy pano software.
WHO NEEDS IT? The panorama tour maker COMPETITION.
At the current software price... the software should have very minimum branding and no links.
Just my thoughts on the matter.
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EasyPano - Panoweaver