The best way would be to either:
Offer them a service contract to tie in new panos, stills and floor plan + hotspots. If they deliver all the goods, you should have only 15-25 mins of work. This u can charge out at a reasonable rate. Advantage: floor plan will work, hotspots will be placed, text will be copied and pasted, u the proffesional gives it a once over, posting on their site, they save time and can concentrate on the job at hand. Maybe offer to host the tour in the price. You keep client contact. You gain return business with little stress.
Or as suggested... teach them TW. You'll design the template, teach them how to deal with TW and earn on the training. You'll have a one off higher return... ie 4-5 hours training should be worth $50-70 an hour at least. They have one off cost. You have greater initial return but lose on the repeat business. Obviously they'll need to invest in TW. (Oh yes if u sell TW as affiliate you also earn some cash.)
Either of these options offer the customer the result he requires. The last option of designing a template with say 5 panos and 5 stills which are numbered 1-10 and then are exchanged each time within the scene file is the cheapest option. It won't really allow the use of hotspots or interactive map as these parametres change from tour to tour. However a thumbnail/dropdown box/text info solution would be possible. This I think you should sell them as the least attractive option... however it's the cheapest and a sale is better then none. They'll most likely need ur services here more then they think which will result in you offering time you most likely won't get paid for.
Oh yes... scene images can be output as jpg or jp1... the later would be less sutable if they don't have TW as these images are encrypted. You'd have to switch encryption off and leave images as jpg so that they could exchange scene files.
Now there's surly a programmable way of solving some of the issues... But it appears that everything else from above demands additional work/cost.
Any more ideas guys??
------------- If I only had an hour to chop down a tree... I'd spend 45 mins sharpening the axe.
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