Do this 2 weeks before the end of a business quarter. Like 15th of March, June, September and December.
Hi I am Morten Andersen with WideEyes.dk the premier Virtual Tour designer in Denmark. May I please speak to your company president?
I have been looking at your competition's website ---- insert competition website name --- and find that we could probably help you increase your Sale$ and profit margin X% by adding VR tours of your product to your website. Would you consider a free 20 minute presentation - in your office next Wednesday September 19th in the afternoon?
Next you will probably hear next - No or Yes or 'Can we set another date and time..'?
The dialog is short to the point and has a 'call for some form of positive action'.
It uses buzz terms like 'Your competition' , Increased Sales and Profit Margin and politely asks to set a meeting in their OFFICE for a specific day and date but leaves the time option open to let them make a decision about the Time. Typically a 3 or 4 day lead is good for anyones schedule but leaves the actual 20 minute time open for them to move business activities around.
You will need to make the presentation to - 1 of each - web page manager, decision maker mangager, and budget officer.
Avoid - tech support people, the secretary, the 1st tier manager
Bring your presentation on a Notebook computer, along with paper handouts of the same computer presentation so the managers can follow along during.. and follow up reading after they have signed the purchase order.
Sometimes a company budget has already been prepared and approved. So business spending has already been detrmined for this quarter. Businesses usually do a last quarter spending update to determine if they are on financial track. So if you get in during the middle of the last month in the quarter.. they will have 2 weeks to add your new expenditures into their analysis and program funds for the next quarter.
Some companies do their financial updates only mid year and end of year. Usually towards the end of the year they will know if they are ahead or behind financial schedule and if they will have any residual funds not yet spent that they can reallocate to their advertising budget [THAT$ YOUR WORK].
A few essentials:
Work with a mutually agreed to and signed purchase order for services
Full detailed description of the needed work -
how may pano's, about where will they be taken - marked up floor plan layout of building.
Name of company representative that will work with you during the photosession.
Estimated Start date
Estimated Need date - calculate your work flow time frame and multiply that by 1.6 (5 days x 1.6% = 8 work days excluding weekends to account for possible delays, possible retakes.
Include VAT (Sales Tax) on top of your cost to get a price. Require 30% of price as a NO refund deposit before any work is done. If they cancel you keep the deposit.
So that they do not think you have run off with their money.. provide a temporary page on your site for completed work in progress. They might like to look in on your temp page to see how you are progressing and also see some preliminary panorama work. Keep the communication door open by email or phone call to their company representative. Talk with them about every 3 rd day. Solicite feed back - let them work with you in producing a product that they will appreciate at the end of the project. Letting them engage in project development helps them gain 'project ownership'. They will be ready to accept the final project on the completion date. That make project approval and final document turn over quicker.
Copyright disposal - determine up front how you want to handle the imaging copyright. That varies with the photographer. We typically transfer copyright title to the client upon bank clearance of the final payment. Its their product - they paid for it.
Some where in the process you might ask them in an email.. if with their authorization continue to show their work on your site... free advertising for them. OH and its good advertising for you too.
OK information overload time !!!
------------- /s/
Dave
Forum Moderator for
EasyPano - Panoweaver
Pano2VR
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