I am reading up on selling techniques and marketing in order to more effienctly sell Virtual Tours. One of the challenges is to give the potentiel clients the compelling reason why they should order a panorama or a virtual tour.

I would like some feedback from other virtual tour providers to what your compelling reasons are.
What is the real value of a panorama / virtual tour?

Here are my suggestions:

- It increases online bookings (hotels) up to 46%
- You convert more online visitors in to real life customers
- It gives the client a competitive advantage.
- Virtual Tours makes the clients website more effecient as a marketing channel.

What am I missing?

Best regards
Morten Andersen

There are 3 reasons why a clients buys a tour

a) he want to look good
b) he want the visitors to think he is technology up to date
c) he wants to make money

c ist the most importent one.

I have a calculater where I see how many rooms a hotel has and how much they are booked at an average Price.

5 Rooms at 100 USD at 90 % means 18'250 USD of lost ravenue.
(5rooms x 100USD x 365Days x 0.1)

So if you can convince the client that with a tour or panos of his rooms he could get a 1 % increase in bookings he could spend 1'825 USD on panos and would make money after the fist year.

Regards Markus

Hi Makus

It is a good point to calculate the lost business. The only thing is that most hotels have different prices during the year. And how can you figure out how much of they are booked??

Best regards

Morten