There are similar questions on this forum already but I will try to answer your question:
The skins are just different background images. The components (scene, thumbnail, map, text, buttons etc) are placed on top of this "layer".
So creating a skin (or any related skin graphics) is a simple process: Use any external (third-party) graphic software (Adobe Illustrator or CorelDraw for example) to create your background - add any fancy frames, graphics, images, or logos that you like and save this as a .jpg, .bmp or .gif file. Remember to size your graphic to suite your tour (for example 800x600 pixels).
This can then be applied to your project using the 'Background Image' option in the Main Window Properties section (bottom of screen).
Try taking a look at the example Green Land tour skin that you get with TW. Look in C:\Program Files\Easypano\Tourweaver 3.00 Professional Edition\Skin\blue.skin and you will see all the image elements for that project. (Note: the path may vary slightly if you do not have the pro edition).
Have fun!
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