It is winter time now and business is a bit slow this season. So I am in the creative corner reading up on marketing and sales techniques etc.
One of the most important thing to remember when you try and market any product (and this is also where so many people go wrong) is not to focus on product features, but rather on the value they brind their customers:
For instance.... Do we really sell 360degree panoramas and virtual tours, or do we sell means of visualization?
This also makes me think that should I really sell virtual tours? After all, most people don't really know what the term "virtual tour" cover....
Try and take a look at this company, and their Ultra Premium Tour:
They don't sell stills and 360's. They sell Vbrochure - or they help their customers:
- Maximize their online presence
- increase their online bookings
- make your website stickier
They don't focus on hotspots, panoramas, thumbnails, skin development etc.
So my question to you is: WHAT DO YOU SELL?
this thread is created to start a discussion on how we are able to develop new products using TW and how we target our customers much better.