Thanks to all of you who responded. Lots of good info, much appreciated.

Cheers
Glenn

Hi Glenn

Very good post you have started.

Just want to contribute to my experiences in Denmark.

In the realtor market the competition is very intence in Denmark, so I try to reach segments outside this branch. Try to identify potential buyers, to whom no one else are targeting. I have had good experiences with these segments:

- Hotels (probably obvious)

- Restaurants

- Camping sights (dont know the exact English word, but it is where campers come with their tents, autocampers and so on)

- Golf courts (just "discovered" this segment and must say with a very positive response)

The way I reach my customers is to call them, explain some of the benifits and qualities of a virtual tour, then I arrange a presentation. Often the customer is a little relucant because of the price, but then explain what they get. a fotographer comes to them, setting up the equipment, taking the pictures, post production and at last the panos are given to them and they can distribute them as they like. I also tell them the benifits of my way of producing the panos compared to i.e. iPix.

A great marketing tip is to always keep your own logo covering the tripod. Competitors often look at each other sites, so it is a good way to brand your self.

I have also had some luck writing companies with low quality panos telling them how bad they are, and how I can make them much better. It is a bit bold but surprisingly effective. Just got a deal with a chain of 5 fitness centres this way.

Hope you can use reply.

Best regards

Morten Andersen

- a newbie trying to improve