I've now tested this with the nanhui sample tour included with TW5. It will not publish a .exe file if you change Tourweaver in the Popup File Name Prefix box, it will proceed to only publish the usual .html files and associated folders.
The problem with this is, you will have Tourweaver in your weblink to the tour, unless you publish twice, once with some other word, and then another with Tourweaver to get the .exe
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